Strategic
Product
Discovery

“Product research is about uncovering the maximum potential of your business and turning challenges into opportunities. At Halo Lab, we aim to guide you through this journey and navigate all complexities together.”

discovery services
- Competitive analysis
Insights into your competitors’ strengths and weaknesses
- User research
Interviews, surveys, and usability testing to enhance UX
- Product validation
Assessments and tests that validate product concepts
- UX/UI audit
Examination of the technical aspects of your product
- Business analysis
All about your market potential and overall feasibility
Why do you
need this
We focus on removing unknowns, building a strong technical foundation, personalizing UX design, and ultimately providing a clear project timeline and cost estimate.
Competitor’s analysis
A comprehensive report that analyzes the strengths and weaknesses of your competitors in the market. This analysis helps in identifying opportunities for differentiation and improvement.
Moodboard
A visual collage or presentation that captures the intended aesthetic and emotional tone of the product. It includes color schemes, typography, and imagery that convey the desired look and feel of the software.
Visual concepts
High-level design mockups that illustrate the visual design of key screens of the software. Visual concepts provide a preview of the final user interface, including elements like buttons, navigation, and layout.
User flow
Visual diagram that outlines the various paths a user may take within the software. User flows help in understanding the user journey, interactions, and navigation through the application, ensuring a user-friendly experience.
Software requirement specification (SRS)
A comprehensive document that details all functional and non-functional requirements of the software. This includes feature descriptions with the requirements that will later be used as acceptance criteria, system specifications, and any other relevant information that guides the development team.
Tech audit by a developer
An assessment of the existing technology stack and infrastructure, conducted by a developer or technical expert. This audit identifies potential technical challenges, compatibility issues, and opportunities for
Proof of concept (PoC)
If necessary, a prototype or limited version of certain features of the software is developed to validate the feasibility of certain technical or conceptual aspects. A PoC helps in reducing risks and uncertainties before committing to full-scale development.
System architecture scheme
A high-level diagram or description of the software’s architecture. It illustrates the structure of the system, including components and data flows. This helps in ensuring that the development team follows a well-defined architecture.
Roadmap
A strategic plan that outlines the development timeline and milestones. It includes a list of features, along with rough time estimates for each task. It also specifies the roles and responsibilities of the team members.
Tasks for sprint 1
A detailed breakdown of development tasks and activities for the first sprint of the project. This includes user stories, technical tasks, and any other work items that need to be completed during the initial development phase.
Our
Discovery
team
Comprehensive analysis
We dive deep into data and market dynamics to uncover hidden opportunities, assess risks, and provide in-depth insights.
Result-oriented strategy
Through extensive research of your goals and industry trends, we’ll convert information into a strategic asset.
Personalized solutions
For better outcomes, our discovery team customizes solutions to your unique needs, ensuring they align with your project goals.

Our
works
Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.
We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!

FAQ
Product research is the heart of successful project development. It allows us to gain deep insights into your target audience, market trends, and competition. By conducting thorough research, our team identifies opportunities and challenges, which, in turn, enable us to refine your project strategy. This crucial phase not only minimizes risks but also maximizes the potential for our mutual success.
Getting started with our product research services is a breeze — simply text our team through the contact form provided on our website. We’ll schedule a consultation to discuss your specific goals, project requirements, and timeline. Once we have a clear understanding of your needs, our team will create a product research plan that matches your vision.
The discovery phase offers several key benefits for your project:
- Informed decision-making. It provides the data and insights needed to make informed decisions throughout the project’s lifecycle.
- Risk mitigation. By uncovering potential pitfalls early on, you can mitigate risks and save time and resources in the long run.
- Increased efficiency. The discovery phase simplifies project development by setting clear objectives and a well-defined roadmap.
- Better user experience. Research-driven insights ensure that your product stays on par with user needs and expectations.
- Cost savings. Identifying the best strategies and approaches can help you minimize unnecessary costs and revisions.
The cost of product research varies depending on the scope and complexity of your project. To determine the exact budget, we’ll need to familiarize ourselves with your preferences and requirements during the initial consultation. This will allow our team to outline a transparent pricing structure that details the costs associated with our product research services.
Just like cost, the timeline for the product research phase can vary based on the complexity and goals of your project. Typically, this phase can last anywhere from a few weeks to a couple of months. To explore accurate timelines that align with your deadlines and objectives, contact Halo Lab, and we’ll schedule the kick-off consultation with your team.
your project with us?
