UI/UX for a web platform with all farming needs in one place

The cycle of growth and transformation

For the Agrinex logo, we decided to tell a story through two simple circles. The split one represents the initial stages in farming, like starting with a tiny seed, capturing how each step transforms into the next.

The complete circle brings it all together, symbolizing the full cycle of growth that ends with a bountiful harvest. Together, these elements form inseparable parts of a unified whole in the agricultural journey.

We brought together two elements to shape a logo that feels complete and stands out without extras to make it work.
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Design choice that make sense for the farm

We built the Agrinex platform with the agricultural industry in mind. That’s why our designers went with shades of green inspired by lush fields, along with deep browns and blacks that add a grounded, earthy feel.

For the font, Neue Haas Grotesk Display Pro was the perfect choice — clean, modern, and easy to read. We also added UI elements such as progress graphics, advanced dashboards, icons, and a smooth onboarding process.

By breaking down data into clear charts, we’ve made things easier for users, lightening their load and improving their overall experience.
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A brand built from the ground up

To resonate with the audience, we focused on familiar elements like leaves, soil, and everything connected to farming. These naturals became the foundation of brand identity, making it both relatable and visually impactful.

We used scientific imagery, such as microscopes and molecular structures, to convey innovation and research. By weaving these visuals in, our team established a look that felt right as the cutting-edge solution in agriculture.

We rooted the branding in the essence of agriculture, with every element reflecting the connection to the land and the tools farmers rely on.
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