Rebranding services
At Halo Lab, our rebranding services shine through our track record of success, offering innovative, custom solutions tailored to elevate our clients brands.
With rebranding expertise at the forefront, Halo Lab offers custom website development that spans from conception to continual enhancement. Our commitment to excellence and best practices has built trust in over 30 industries. Tailoring our services to each unique project, we deliver exceptional outcomes for startups, software firms, and major corporations alike.
OUR
SERVICES
Our services
Our rebranding services provide a comprehensive suite of solutions aimed at elevating your brand, ensuring it stands distinct and connects meaningfully with your audience.
Branding services
Our team offers branding services focused on revitalizing your brand’s identity, creating a strong, lasting impact, and establishing a deep connection with your customer base.
Branding for startups
We deliver branding services specifically designed for startups, aiming to establish a strong, recognizable brand presence from the outset.
Custom logo design
Our approach to custom logo design blends creativity with strategic thinking, producing logos that capture the core of your brand’s identity and values.
Why choose Halo Lab for your rebranding project
Total funding
Hard work and dedication of the Halo Lab team help our clients secure new successful investment deals.
Completed projects
With our exceptional approach to every project, we bring the dream projects of our clients to life.
Positive vibes
We aim to provide the perfect digital solutions for your business, making this process friendly and chill.
Our
works
Business challenges are tough, but we have a proven record of elevating our partners to their next and best selves.
The Leading Brand for Custom Esports Clothing Design
Halo Lab crafted a 3D Builder for Raven from scratch, helping them dominate the esports market with a custom ecommerce product.
Bookclub24 — #1 German Online Library for Book Collectors
By assisting Bookclub24 with full-stack development and branding, we propelled the company to attract book lovers worldwide.
$40 Million Raised by Mighty Buildings in Series B
We enhanced Mighty Buildings’ web portal and configurator. They have grown to 100+ employees and secured $100M in investment.
Rebranding solutions showcased in our portfolio
Explore our showcased rebranding solutions to see how we breathe new life into brands. Each project highlights our dedication to crafting unique, impactful brand identities that capture the essence of businesses and connect deeply with their target audiences.
By industry specifics
Healthcare
Our branding services in healthcare focus on building trust and credibility, creating brands that convey reliability and compassion. We tailor solutions to the demands of healthcare providers, patients, and regulatory standards, ensuring a professional and empathetic brand presence.
FinTech
For the FinTech sector, we craft rebranding strategies that highlight innovation, security, and user-friendliness. Our approach is designed to build confidence in financial technologies, making complex services accessible and engaging for a broad audience.
Education
In education, our rebranding solutions aim to inspire learning and innovation. We develop brands that reflect educational institutions’ values and aspirations, connecting with students, parents, and educators through a commitment to growth and discovery.
Manufacturing
Our rebranding services for the manufacturing industry emphasize efficiency, innovation, and sustainability. We create robust brand identities that showcase the reliability and technological advancement of manufacturing processes, appealing to both B2B and B2C markets.
Retail & Wholesale
For retail and wholesale, we focus on creating compelling, customer-centric brand identities that enhance shopping experiences. Our rebranding strategies are designed to build loyalty, drive sales, and position brands as market leaders through memorable and engaging interactions.
Transportation and logistics
In transportation and logistics, our rebranding services are centered on reliability, speed, and innovation. We develop brands that communicate the efficiency and safety of logistics services, fostering trust with businesses and consumers alike.
Telecommunications
Our rebranding solutions in telecommunications highlight connectivity, innovation, and customer service. We build brand identities that resonate with tech-savvy audiences, emphasizing the role of telecom services in keeping people and businesses connected in a digital world.
Artificial intelligence and machine learning
For AI and machine learning sectors, our rebranding strategies focus on showcasing technology potential to transform industries. We create brands that speak to innovation, intelligence, and the future, engaging audiences with the benefits and possibilities of AI and ML technologies.
Our process
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Discovery
Initiating the process by delving into your brand’s history, goals, and market position to inform our rebranding strategy.
Market analysis
- Market trends: Analyzing current trends to anticipate market needs.
- Competitor study: Reviewing competitors to find strategic advantages.
- Client interviews: Gathering insights directly from the client.
- Goal definition: Setting clear, achievable objectives for the rebrand.
Audience understanding
- Demographic research: Identifying the core audience demographics.
- Behavior analysis: Understanding how the target audience interacts with the brand.
- Feedback collection: Collecting and analyzing feedback from current customers.
- Engagement strategy: Planning how to better engage the target audience.
Defining concepts
Laying the groundwork with creative concepts that capture your brand’s essence and future direction.
Idea generation
- Brainstorming sessions: Generating a wide range of ideas.
- Concept selection: Choosing the most promising ideas for development.
- Value proposition: Refining the brand’s unique value proposition.
- Messaging strategy: Crafting key messages that resonate with the target audience.
Concept validation
- Stakeholder feedback: Presenting concepts to stakeholders for input.
- Audience testing: Testing concepts with a sample of the target audience.
- Refinement: Refining concepts based on feedback.
- Finalization: Finalizing the concept direction for the brand.
Logo & brand style
Crafting a memorable logo and cohesive style that visually embody your brand’s identity and values.
Design creation
- Sketching: Beginning with rough sketches for logos and style elements.
- Digital drafts: Creating digital versions of the selected sketches.
- Color scheme: Selecting a color scheme that reflects the brand’s personality.
- Typography: Choosing fonts that complement the brand’s style and are readable.
Design refinement
- Feedback loops: Gathering feedback on the designs.
- Revisions: Making adjustments to designs based on feedback.
- Consistency check: Ensuring all elements work together harmoniously.
- Final designs: Finalizing the logo and brand style elements.
Brand guidelines
Creating detailed guidelines to ensure consistent application of your brand across all platforms and mediums.
Documentation
- Style guide creation: Compiling a comprehensive style guide.
- Usage rules: Detailing how to use the brand elements correctly.
- Do’s and Don’ts: Providing clear examples of correct and incorrect usage.
- Digital assets: Preparing digital files for all brand elements.
Implementation guidance
- Training sessions: Training teams on how to use the guidelines.
- Review processes: Setting up processes for reviewing branded materials.
- Update protocols: Establishing protocols for updating the guidelines.
- Support channels: Providing support for questions about the brand application.
FAQ
What is rebranding?
Rebranding is the process of changing the corporate image of an organization. It can involve updating the name, logo, design, and other visual elements, as well as changing marketing strategies to better align with new business goals or market positions.
Why do companies need rebranding?
Companies may need rebranding to refresh their image, reflect a change in direction or values, reach new audiences, differentiate from competitors, or revitalize a brand to increase its relevance in the current market. It’s a strategic move to foster growth and renew customer interest.
What rebranding services do you offer?
Halo Lab specializes in a holistic rebranding approach, covering every aspect needed to revitalize your brand. The services we offer span from initial research and strategy formulation in the discovery phase to the creative execution of defining concepts, logo & brand style design, and the meticulous crafting of brand guidelines. Our process is designed to ensure your rebrand is not only visually compelling but also strategically positioned for your target market and business objectives.
How to prepare for a rebranding project?
To prepare for a rebranding project, start by clearly defining your objectives and understanding your current brand’s position and perception in the market. Gather feedback from stakeholders and customers, review your competitors, and set clear goals for what you want to achieve with the rebrand. Engaging with a professional team like Halo Lab early on can help streamline this process, ensuring that every step is taken with strategic intent and creative insight.
We’ve helped hundreds of partners, ranging from startups to medium-sized businesses to achieve their goals. And stellar feedback — is our reward!
The client has learned to trust Halo Lab, thanks to their significant knowledge in UI/UX design. The vendor has provided valuable feedback by always being readily available for communication. Moreover, they have a satisfying project management process that makes their process smooth and efficient.
The client is proud of Halo Lab's work, which their customers have praised. They lead a communicative process to enable the team to reach out to them at any time. The client also praises their designs and suggestions, which help improve their services.
Their skills were awesome — they took what I said and made it real. The designs ended up helping the internal stakeholders raise funds. The specialists maintained excellent project management skills throughout the process.
The client was satisfied with Halo Lab’s high-quality work. They made the designs better and delivered them promptly. The team was easy to work with; they communicated on Slack and provided updates on the progress every day. Moreover, they went beyond expectations and never missed a deadline.
Halo Lab’s work has received positive feedback from internal and external stakeholders. They excelled at project management through Notion, going above and beyond to ensure timely delivery, and they communicated effectively through Slack and email. Their branding skills stood out.
Thanks to Halo Lab's efforts, the client increased their conversion rates on various funnels. Despite the complex business requirements, the team managed the project well and yielded positive outcomes. Overall, their communication and attention to detail impressed the client.
Halo Lab successfully delivered a product design that has proved popular with users. The team’s professionalism and creative abilities come at a very reasonable price. Their motivation is admirable, and their organization makes for a smooth workflow.
Halo Lab provided high-quality designs at a good value, and the client was happy with the number of frontend routes they developed. The team excelled at project management by having no delays and being adaptable to changes. Overall, they did an excellent job meeting the client's needs.
Halo Lab delivered the designs on time, but the client has yet to implement them in their platform, although they’re happy with the deliverables. They had a user-focused design process. Their team provided constant updates and recorded their processes on Loom to keep the client abreast of progress.
Halo Lab delivered all of the agreed-upon deliverables, and they even went above and beyond to further help the client. They communicated through video calls and used project management tools for synchronization. The team truly cared about the project and was always very responsive and organized.
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