BeHired — creating first impression through design and technology

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2024
2023
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The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

A fusion of bold branding and web creativity for the recruitment company

BeHired is a platform that connects users with global job opportunities. This website is designed for both seekers and employers, simplifying the process of finding and posting vacancies. To unlock the door for the perfect job opportunity, all users have to do is sign up.

The dashboard offers personalized recommendations that match the searcher’s skills, interests, and career goals. Also, it displays company ratings and reviews, empowering users with the insights needed to make informed decisions about their next career move.

Industry
Human Resources
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Other industries
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Services
Timeline
2 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Creating a memorable symbol with a human touch

For the BeHired logo, we’ve got a mark that reflects the story of every job seeker and the journey to the next big thing in careers. It is a charming little human figure, a simple yet profound representation of platform users.

In creating this symbol, we paid close attention to the shapes and lines, ensuring they felt inviting and full of potential. The smooth, rounded edges of the figure are all about being friendly and showing that BeHired is here for you.

creating a memorable logo with a human touch
using of pastel green hues in the logo design
The use of pastel green hues in the logo adds to its appeal and ensures it looks great across all mediums, from the website to the app.
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Introducing a memorable BeHired logo

A splash of lemon in a world of greens

Our designers aimed to make something unexpected but totally refreshing. We went with the lively lemon color and green hues that bring growth, opportunity, and money to mind. By blending these with a touch of ivory, we get a stunning color palette.

To keep a friendly vibe, we opted for simple icons and 2D graphics. Percentage charts were added to tell stories without words and make every click on the website engaging. Illustrations, in turn, kept everything accessible and helped visitors to navigate.

selection of a refreshing and bright color scheme
simple icons and 2D graphics for friendly design
choosing a modern font
We carefully handpicked each element to inspire action and awaken possibilities.
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creating BeHired brand identity

Branding that brings joy and completion into the spotlight

When our team set out to sculpt the BeHired brand, we wanted to capture the idea of achievement and fulfillment. What better way to do that than with the joyous smiles of people who’ve just landed their dream job? That became our focal point — real emotions, real success stories.

To complete the branding look, we used a simple element: the circle. And it’s not just a shape, it’s a powerful figure symbolizing completion, harmony, and stability. We sprinkled this motif across various mediums, from the website to physical materials, making it a key to the new identity.

using smiles of people for  design of corporate identity
branding design through success story
branding concept of achievement
balanced look and memorable branding image
With the combination of a circle pattern and white space, we created a balanced look and memorable branding image.
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creative branding design for BeHired by Halo Lab
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BeHired
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Logo creation

Logo creation

Logo creation