Making a lasting impression with a playful touch for the Claud brand identity

A logo that plays as hard as gamers do

Our logotype idea was inspired by the company’s name, which we tweaked and turned into a cloud symbol. By using sleek, curved lines with a touch of pointed edges, the Halo Lab team gave this icon a dash of modernity.

Right in the center, we placed this continuous loop that symbolizes endless fun and possibilities. Our designers kept it simple yet striking to demonstrate the thrill of gaming you won’t find just anywhere.

With every curve and edge of our logo, we’ve added a stylish and unexpected twist that reflects the gameplay.
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Colors and fonts that draw users in

When designing this platform, our main goal was to create a friendly vibe. So, we picked colors like Violet and Black to give users that deep, enchanting feeling, while Lavender and Golden splash in a bit of warmth and comfort.

For the typeface, we went with Brice. It has slightly flared stroke endings with curvy letterforms that create a super clean and modern look. This font is easy to read and pleasantly stylish, welcoming users every time they visit.

The friendly atmosphere with pretty colors encourages users to join in, further inspiring them to play.
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Warm greetings from a happy cloud friend

For the brand image, we dreamed of something that could represent the spirit of the gaming world. That’s how we came up with a cartoon-style cloud character. It’s fun, it’s friendly, and it stays with users long after they log off.

And we didn’t stop there. Our designers decided to bring players directly into this whimsical world. We took real photos of people and gave them a cartoon makeover, adding graphic touches that tie everything back to our lively cloud.

Our cheerful cloud tells a story, invites smiles, and reminds everyone that gaming is about fun, community, and creativity.
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