A clever take on design for a smarter language learning platform

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2025
2024
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a clever UI/UX design and branding for a Clawerly learning platforma clever UI/UX design and branding for a Clawerly learning platforma clever UI/UX design and branding for a Clawerly learning platform

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

A result-driven platform bringing all the tools you need to learn a new language efficiently and enthusiastically

Clawerly is a platform that transforms language learning into an exciting experience. By combining interactive lessons with personalized progress tracking, it offers a tailored approach that adapts to the learner’s needs.

Supported by a team of expert teachers, Clawerly ensures a structured path to fluency. Its innovative tools and resources cater to all proficiency levels, making it a comprehensive solution for breaking language barriers.

Industry
Services
UX/UI design
Link to Service
Timeline
2 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Cute and clever logo rooted in knowledge

The logo centers around a playful owl chosen for its strong ties to studying. We decided to go further and create a speech-bubble-shaped body to reflect communication and conversation — key aspects of language learning.

Its round eyes and a small, downward-pointing triangle for the beak make this logo a memorable owl symbol. It works effortlessly as an app icon, favicon, or profile picture, ensuring Clawerly stands out wherever it appears.

logotype design make expressive for an educational platform
designed memorable logo works as an icon, favicon, or profile picture
Owls are a universal symbol of wisdom and knowledge. This one, we gave a modern twist to make it truly expressive for an educational platform.
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Halo Lab created brand identity for the platform’s target audience

Proportional design feels right everywhere

To create the perfect design, our experts centered on simplicity and flexibility. Black and white set a foundation, while soft yellow, sandy hues, pure orange, and soft blue bring just the right amount of energy and warmth.

The layout has a sidebar that keeps navigation simple, while a two-column content flow makes the information easy to grasp with PP Agrandir font. Plus, card-style sections allow learners to focus on what matters most.

soft color palette of design system for language learning platform
UI design with the PP Agrandir font for clarity
UX design with a layout and sidebar for easy navigation
interface with the bold cards highlight key information
UI/UX design through card-style sections to focus on what matters
Our designers implemented a 12-column grid system with proportional spacing and alignment to ensure usability across all screens.
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Contrast branding that inspires learning

Considering that the platform’s target audience is students eager to learn, our mission was to create branding that feels fresh, vibrant, and approachable. At the same time, the identity must remain professional and inspiring.

The idea that Clawerly helps learn smarter and speak fluently is reflected in the bold cards that highlight key information. Soft edges and the use of geometric visuals instead of overly formal imagery reinforce the friendly vibe.

the friendly vibe through vibrant UI/UX design by Halo Lab
the branding by Halo Lab is perfect for modern education platform
The branding strikes a balance between creative expression and practical functionality, perfect for modern education.
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clever UI/UX design and branding by Halo Lab that inspires learning
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Clawerly
1/11
Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Logo creation

Logo creation

Logo creation