Distinctive solutions for Droney’s high-tech logistics vision

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2025
2024
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UI/UX design and branding solution by Halo Lab for Droney’s logisticsUI/UX design and branding solution by Halo Lab for Droney’s logisticsUI/UX design and branding solution by Halo Lab for Droney’s logistics

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Advanced drone technology tailored for fast, reliable, and sustainable delivery experiences

Droney is an innovative logistics platform designed to revolutionize deliveries with cutting-edge drone technology. It provides businesses and individuals with a fast, reliable, and eco-friendly way to move goods.

Thanks to the app, drone-based logistics have become accessible to each registered user. Customers can easily schedule deliveries, track shipments in real time, and experience the future of transportation today.

Industry
Other industries
Link to Industry
Transportation & Logistics
Link to Industry
Services
UX/UI design
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Timeline
3,5 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Symbol of precision and innovation

Working on the logo for Droney, we came up with a bold and minimalist design in the form of dynamic intersecting arrows. To show off the brand’s forward-thinking approach, our team used clean, geometric lines.

The angular forms echo the agility of drone technology, while the symmetry conveys balance and reliability. Plus, the vibrant orange highlights the company’s commitment to transforming logistics with new ideas.

design of logotype with a bold and minimalist design
design logo with the vibrant orange and geometric lines
Our goal was to craft a logo that feels dynamic and futuristic, perfectly aligned with the innovative spirit of drone technology.
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clean brand design by Halo Lab aligned with the spirit of drone technology

Modern visuals that soar with style

When crafting the design system, we focused on a stylish and professional visual language. The palette features deep blacks, soft grays, and energetic orange pops that provide contrast and just the right accents.

To complement this style, we chose Suisse Intl, a modern sans-serif typeface that reinforces the contemporary interface. Sleek icons, intuitive elements, and charts finish the look, delivering a polished experience.

UI design with a colour palette featuring contrasting accents
using Suisse Intl font for a contemporary UI design interface
approachable UI/UX design with charts for polish experience
sleek icons as modern visuals in the design system by Halo Lab
To create UI/UX design that feels modern, approachable, and full of energy, our team focused on vibrant contrasts and clean typography.
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a contemporary interface with a modern UI/UX design by Halo Lab

Identity framed with a human perspective

For the brand identity, we established a link between innovation and reliability. Our solution combines bold iconography and cohesive imagery to highlight the platform’s high-tech capabilities while maintaining a human touch.

To enhance the storytelling, we integrated shots of drone operators and real-life delivery moments. Subtle gradients add depth, making the look feel modern and engaging while staying functional for various purposes.

high-tech brand identity combining iconography and imagery
brand storytelling through shots of drone operators and real-life moments
With an emphasis on the future of technology, we created an identity that is dynamic, accessible, and full of potential.
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Droney
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Logo creation

Logo creation

Logo creation