Visionary, one-of-a-kind design for an advanced medical platform

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2025
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unique design and smart brand identity for medical SaaS platformunique design and smart brand identity for medical SaaS platformunique design and smart brand identity for medical SaaS platform

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

Redefining healthcare diagnostics with AI-driven solutions for medical professionals and patients

Hospity is a company dedicated to revolutionizing healthcare through AI solutions. Its tools are designed to provide fast, accurate, and easy-to-use digital support to medical professionals and patients worldwide.

With cutting-edge technologies, the platform simplifies the diagnostic process, ensuring data efficiency and clarity. Users can manage complex cases and gain reliable insights at any time and in any location.

Industry
Services
UX/UI design
Link to Service
Timeline
2 months
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Simple mark of precision and care

We developed a basic but memorable logotype for Hospity, built around the letter “H.” This mark merges clean lines with subtle curves. Its bold, minimalist form reflects the company’s focus on innovation and simplicity.

As for the colors, our team incorporated vibrant green, deep blue, and pure white. Such contrasting effect ensures clarity across digital and print mediums, creating a professional yet approachable look that stands out.

using contrasting colors in the Hospity logo design
clean memorable logotype designed by Halo Lab
The logo centers on the 'H,' embodying Health, Hope, Healing, and, of course, Hospity, with no distractions — purely focused and meaningful.
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clarity logotype and design created by Halo Lab

Interactions built with clarity in mind

At first sight, the vibrant green and calming blue guide users easily through the platform. To instill trust and focus, we carefully mixed the colors with others, making medical data feel accessible and manageable.

The typeface Aeonik was selected for its modern aesthetic, which pairs beautifully with Hospity’s digital space.
Its range of weights offers readability across screen sizes while messaging maintains a welcoming tone.

clarity design system with Aeonik font and a mix of colors
UI design using contrasting colors
harmonious UI design for enhanced data accessibility
Our focus was on clarity and warmth — bright colors, harmonious layouts, and a clean typeface to make data easy to understand and engage with.
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design system by Halo Lab for clear interactions

Healthcare reimagined with smart branding

Hospity’s brand identity combines sleek visuals with a human touch, creating a balance between new technologies and trust. The value of the product lies in its collaboration with AI, a concept we aimed to reflect.

To resonate with the target audience, we added imagery of healthcare workers and patients. Rounded icons coupled with subtle details reinforce the message of care, giving the brand a personal and engaging feel.

Hospity’s brand identity combines sleek visuals
clarity and care in branding with thematic images
We crafted a brand identity that speaks clarity and care, helping the company stand out and ready to meet the future of healthcare.
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smart branding design by Halo Lab
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Hospity
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Logo creation

Logo creation

Logo creation