LinkByCar — adaptable design for AI-driven vehicle operation startup

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

Every innovation is built upon a solid concept.

Drawing inspiration from the essence of motion that defines a car’s journey, our strategy centered around the concept of a smooth line. Like the unbroken trajectory of a vehicle gliding along the road, this element represents our brand’s dynamic forward momentum.

When crafting ideas, we’ve embraced simplicity not as a limitation but as a powerful tool for communication. This approach allowed us to convey the core values and vision of movement and progress in a way that’s immediately accessible and resonant.

A golden mean between readability and symbolism.

We explored various wordmark options and, after a few rounds of tweaking, landed on the idea of using the infinity symbol. Then, our designers simplified the wordmark, making it even more clean and easy to understand.

To add a unique touch, we created a separate symbol inspired by the infinity sign, which can be used all on its own. This ensures the logo’s adaptability while maintaining its distinctive identity.

A clear understanding of the client’s business needs encourages our designers to experiment and deliver remarkable logo proposals.
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“Less is more” endures as a timeless aesthetic.

We used linear shapes with various twists and illumination as the brand’s primary identifiers — these shapes serve as metaphors for roads. The main color theme is dark, which creates a striking contrast and gives the impression that all the elements are radiating against dark backgrounds.

In a nutshell, we strived for sleek and practical design solutions, which delivers that 'wow' effect when mixed with unique shapes and lively bursts of color. It draws inspiration from the metaphor of roads and connections, all executed in a minimalist futuristic style.

For a brand to speak with one voice, it needs a brand book to set the tone.
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French market as the main focus of our research.

Our team divided competitors’ sites by geolocation into US/UK and France audiences. As per research, we identified some cons of similar platforms: excess of accents, little air between blocks, too many stock photos, and non-consistent hierarchy of fonts.

Considering this, we proposed the client to emphasize accessibility and a modern approach. For this, our designers used live photos and videos, non-standard graphic elements, readable fonts, and a calm palette with extra accents.

Spotlighting the dynamic nature of LinkByCar.

In the first concept, our team focused on movement and energy, evoking the idea of roads and travel. On top of that, we incorporated contrasting cards overlaid on the graphics, creating additional contrast with the main content.

The second concept incorporates dynamism primarily through gradient icons and unconventional header placement with shifts. It leans towards conservatism with a focus on text, complemented but not accentuated by graphics and photos.

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Platform that stands out in every aspect.

Given the common tendency among competitors to present information quite monotonously, we decided to chart a different course. Our goal was to show that even a “serious” platform loaded with vast data could be modern and accessible for users of all technological backgrounds.

Leveraging research insights, we mapped out a user flow to catch the product’s logic. We drew inspiration from modern dashboards and integrated this data into our project. Later on, our team worked on wireframes to achieve the desired functionality.

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Customer-oriented features for long-term success.

To efficiently manage a large volume of data, we organized it into categories and introduced user-friendly filters on each platform page. We added an option to filter cars by model, year, service date, and distance and provided a function to view data for individual cars or as aggregate statistics for selected vehicles.

Custom dashboard played a key role in creating a personalized experience. Here, we showed a full-screen map, allowing users to see numerous cars and their locations at a glance. Our designers streamlined this process by presenting a list with statistics when users chose one or more cars, allowing them to stay focused on the map and car selection.

Flexible layout aimed to display only the elements that suit users’ convenience. To help them focus on the task at hand, it features an option to hide unused elements and, as a result, reduce visual clutter. This allows users to adjust the interface to their current task, context, or personal preferences.

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This was a complex yet very interesting project, as our client sought not just design but a complete product creation from the ground up.
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Making things simple and smooth for every user

Our team wanted to make sure that using the site and platform was a breeze for drivers all over France. So, we put heads together to create additional features that make every trip smoother and hassle-free.

Keeping this approach in mind, Halo Lab specialists built things intuitively so that users can just jump in and get going without any fuss. This way, we enhanced the customer’s experience every step of the way.

We’ve thought through each feature to make users drive smoother, not more complicated.
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Shaping the front-end tech stack.

The client had a clear vision about their tech stack — they wanted the front-end built using React and Next.js. This was a great starting point, as core tools were already in place. Due to the project’s extensive scope, we needed to handle data from the server.

For this reason, we decided on a state management technology. But that’s not all — the project also required dynamic chart and graph visualizations, prompting us to enrich our tech stack with one more tool, Chart.js.

For efficient data storage and synchronization with the server, we utilized Redux — a popular tool for handling extensive information.
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Client-side development process.

In response to the client’s request, we chose Next.js, as it provided a robust framework for building dynamic, server-rendered React applications. This was instrumental in enhancing the overall performance and responsiveness of the platform — a key requirement for our project’s success.

For state management, we used Redux, a decision rooted in the project’s size and complexity. This tool excels in handling and organizing data, making it an ideal choice for projects of considerable scale. With Redux, we could efficiently store and access all vital information related to vehicles, ensuring seamless interactions throughout the application.

To enhance data visualization, we harnessed the power of Chart.js. This versatile library enabled us to create a variety of charts, each uniquely customized to meet our project’s distinct goals. Whether it was pie charts, bar graphs, or other data visualizations, Chart.js offered the necessary flexibility and functionality.

We needed a solution that allowed for versatile data visualization with extensive customization options, and Chart.js perfectly met these requirements.
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