Bringing fresh air to Mealivery design for a juicy look that sticks in the user's mind

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2024
2023
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MealiveryMealiveryMealivery

The top player in the French transportation market owing to the power of vehicle-generated open data.

LinkByCar is a SaaS startup that created a tool to collect, process, and aggregate data from vehicles. With the use of AI technology, it can predict the behavior of any vehicle — all to ensure you safely get to your destination.

The company cooperates with popular car manufacturers, including Stellantis, Mercedes, and BMW. With an extensive network already in a place, they have serious potential to expand across all of Europe.

A combination of easy functionality and user-centric design is just an app away

Mealivery is the app that’s changing grocery delivery by focusing on quality, convenience, and a personal touch. This platform grants users access to fresh, handpicked ingredients from favorite local markets with prices that can be seen right on the display.

It’s easy to schedule deliveries directly through the app so that customers can plan meals around their lives. With the real-time tracking feature, users can even see the courier’s journey from market to doorstep, ensuring peace of mind with every order.

Industry
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Consumer products & services
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Services
Timeline
2 month
Website
  • 48,000+
    vehicles LinkByCar gathers data from
  • 75+
    types of data collected by vehicles
  • 18
    car brands they collaborate with
challenge

Insurance company managers and automotive corporations typically face challenges with complex software. That’s why the process of collecting data from vehicles can be a bit of a headache.

Real-time vehicle tracking, predicting potential problems, and accident reconstruction — all of these had to be considered in the product design. A perfect software offers everything in one place, simplifying things for those who aren’t fluent in the language of technology.

It was a fully fresh perspective in every sense.

The research showed that competitors’ websites somewhat lagged behind the latest trends, which didn’t align with the technological and innovative nature of this business.

Hence, we aimed to convey the client’s digital orientation through a practical and rigorous branding approach, complemented by bright accents.

15 logo sketches
2 days spent on research
  1. Discovery. A user comes across a link or post in Discord.
  2. Saving to profile. The user can save these links/posts to their profile.
  3. Organizing content. They can create new collections or use existing ones to organize these links or posts.
  4. Easy retrieval. Later on, users easily find a specific link or post, either through a search, within a specific collection, or in their profile.
  5. Sharing. If they want to, users can share links, posts, or collections with others.
  6. Collaboration and discussion. Everyone can engage in discussions about what’s shared and even add new links to collections if they have access.
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For a brand to speak with one voice, it needs a brand book to set the tone.

Capturing attention with a double-meaning logo

For the logotype, we chose the letter “M,” which kicks off the name and doubles as a twisty road from the market straight to your door. It is a mini-map of the journey groceries take to reach users, showcasing the main gig — getting fresh stuff to customers’ doorstep easy and fast.

The design blends the lines of the “M” into the twists and turns, with visual accents that mimic motion. Our designers used rounded corners to show smooth movement and demonstrate that this delivery service is always on the go to serve clients better.

capturing attention with a double-meaning logo
logo creation with visual accents
With this gentle logo design, we tried to represent a quick delivery service that smoothly integrates into daily life.
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Introducing a memorable logo

Creating a dynamic experience that sticks in mind

We chose the splash of red as the main color to make users think of dynamism, energy, and appetite. To complement this dominant hue, we’ve woven in contrasts of midnight black and smoky gray, creating a visual feast that’s as sophisticated as it is inviting.

The typography, featuring the Suisse Int’l font, is the cherry on top. It offers a clean, modern aesthetic that complements our bold color scheme. This choice makes everything clear and easy to understand, keeping the core message always loud.

choosing a bold and bright color scheme
choosing a modern Suisse Int’l font
using red as the main color for a dynamic brand identity
With an eye-catching palette and design driven by clarity, we made this website pop out among its competitors.
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creating Mealivery brand identity

Delivering freshness with a bright identity

For the brand identity, we found inspiration in movement and direction. So, we came up with this neat stripe pattern that shows the direction deliveries take from the market to the doorstep. It reminds users of the trip groceries are on, making sure they land fresh and fast.

And when we showed off food on the website, we went all out with high-quality photos that made customers reach out and take a bite. Through photos and stripes, our designers demonstrated this product is serious about bringing its customers the VERY BEST.

appetite-inspiring corporate identity
Branding design through movement and direction
delivering freshness with a bright brand styling
every element in branding shows fast action
using high-quality photos to demonstrate a quality product
Every stripe in our design and every pic we share is Mealivery in action: fresh, fast, and right to your door.
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Branding design for a food delivery platform
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Mealivery
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Brand discovery

Halo Lab provided brand analysis services that helped us with better understanding our market type, niche, customers, and competitors. They designed our whole SaaS platform, leveraging both UI and UX expertise. Furthermore, they used React to help us build a customer-facing dashboard that connects to our existing backends.

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Logo creation

Logo creation

Logo creation