Sleek and bold visual style for Hair & Skin beauty-centric provider

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The client

About the project

HAIR & SKIN is a Swiss startup that has a chain of clinics specializing in hair transplants and PRP treatments. The company is dedicated to providing advanced treatments and solutions for individuals seeking to enhance the health and appearance of their hair and skin. With a focus on the happiness and glow of their clients, HAIR & SKIN utilizes advanced methods, such as Follicular Unit Extraction (FUE). For the company, it’s the core treatment technique, which allows for excellent long-lasting results and fast wound healing.

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Results in numbers

HAIR & SKIN significantly contributed to the growth and development of the Global Beauty and Personal Care Market, being the only chain in Switzerland owning clinics at more than 10 different locations. As their rivals are simply individual providers, our client has no major competition in this industry. This allows HAIR & SKIN to steadily expand the number of clinics, customers, and investors, further solidifying their position.

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<ul>
<li>$8.5M Total Funding Amount</li>
<li>19 Clinics in Switzerland</li>
<li>10K+ Satisfied customers</li>
</ul>
</div>

Target audience

Classic customer profile

The “typical” client of the HAIR & SKIN clinic is primarily a man or woman aged 25 and above. This person seeks professional hair and skin treatments, valuing quality, expertise, and personalized care. With a mobile-first approach, they rely on convenient access through any device, especially smartphones. The perfect clinic for these people is the one that caters to their graceful tastes and expectations, providing a user-friendly website and digital interfaces for easy navigation and appointment booking. In terms of design, they prefer a refined color palette and accessible typography fonts that exude sophistication, readability, and elegance.

UI/UX insights

Mixed design aesthetics

Our design team has crafted a sleek and bold visual experience for HAIR & SKIN, incorporating stunning photo material that showcases the expertise of the brand. With a clean grid design as the foundation, we have ensured a visually balanced layout that allows the content to shine on both web and mobile versions. As per the client's request, our team has retained the brand’s existing minimalistic typography and Black, Winter White, and Hedge Green color palette. For the CTA buttons, we chose a coral shade to create a gentle contrast against a light background and align with a friendly and warm HAIR & SKIN identity.

Final line

Meticulous and sleek results

Our collaboration with HAIR & SKIN has transformed their online presence, creating a sleek and bold visuality that captivates and delights. Through strategic placement of CTA buttons and thoughtful user path optimization, we have streamlined the appointment booking process, resulting in increased lead generation. What’s more, by creatively fusing the existing sophisticated typography, serene color scheme, and captivating beauty-related imagery, our designers presented the company as highly innovative. As a result, we helped the client to enhance brand perception and encourage more users to contact HAIR & SKIN.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.