Mixmo: shaking up the music scene with a bold and colorful image
The client
About the project
Mixmo is a next-gen music publishing and distribution platform that revolutionizes the industry by utilizing blockchain technology. Their core concept is to foster a community of artists and fans where everyone can listen, add, and share favorite songs. By adopting a decentralized approach to music distribution, Mixmo is setting the stage for a fresh wave of creativity and cooperation, bringing together musicians and enthusiasts in a more fulfilling and impactful way.
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Market specifics
According to Research and Markets, the global music publishing market size was valued at USD 34.53 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2022 to 2030.
The industry is primarily driven by the increasing demand for licensed music content from digital streaming services and the rise of independent publishing. By giving songwriters and fans all over the world a chance to enjoy the best-loved tracks quickly and effortlessly, Mixmo also contributed to these global numbers.
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<li>$34.53B Estimated market value in 2022</li>
<li>14.7% Projected growth in 2022–2030</li>
</ul>
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GAME PLAN
Project workflow
To set Mixmo apart in the market, our team initiated a rigorous and organized process to rebrand their image. First, we conducted a detailed analysis of the client’s competitors. Based on the findings, our specialists redesigned the logo and created a comprehensive brand book. We also curated a mood board that embodied Mixmo’s retro and street-style identity. In addition, our experts introduced new colors into design solutions and ensured consistency in the brand’s messaging across various mediums, such as merchandise, posters, billboards, and social media covers.
IN-DEPTH RESEARCH
Competitors’ strategies
In the highly competitive music industry, Mixmo needed to stand out and offer unique value to its users. For this purpose, our team conducted extensive research on the client’s competitors, identifying their main branding pros and cons to differentiate the platform as accurately as possible. Considering Mixmo’s bold and even rebellious spirit, we picked out the catchiest elements of similar platforms — mainly large typography and high-quality photos. At the same time, our team strived to avoid overly “official” and “classic” brand solutions, preferring free-spirited inserts and high-contrasting colors.
USER PERSONA
Target audience
By developing a “typical” Mixmo’s persona, our team created a robust brand identity that catered to the specific needs of the platform. Through extensive brainstorming, we determined that Mixmo’s ideal user is an independent artist or songwriter struggling to gain exposure for their music and generate income from their craft due to a lack of resources and support. For this person, Mixmo is not simply a want, but a necessity, as here they connect directly with their fans or beloved artists, collaborate seamlessly, and thrive in a vibrant and enriching music community.
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DESIGN CONCEPTS
Bold Y2K style
Mixmo’s revamped visual identity was designed with a Y2K-inspired style in mind. This aesthetic blends retro and urban futuristic elements, vibrant colors, and a playful design that perfectly captures the platform’s fresh and trendy take on the music industry. Our team integrated several Y2K design features into the brand book, including prominent typography, hand-drawn Tag graffiti icons, and saturated colors. The design team also incorporated retro-influenced graphics, such as geometric shapes and abstract patterns, to give Mixmo a distinct and unforgettable appearance.
MAIN FONTS
Whyte & Dynamit
To enhance the energetic and rebellious vibe of Mixmo’s Y2K-inspired brand, we extensively utilized the Whyte bold font throughout the brand book. Its sharp edges and geometric shapes perfectly captured the platform’s sense of creativity and nonconformity, reflecting the mission to shake up the music industry. Although typically reserved for headers, our team added an extra punch to Mixmo’s look by pairing Whyte with Dynamit for the main text. This font features strong lines, curves, and thick strokes. Combined with a sharp Whyte, it helped us to build a remarkably strong personality for the platform.
BOLD PALETTE
High-contrast colors
The color scheme we developed for Mixmo was tailored to the client’s specific preferences and requirements. Considering the project’s rebellious spirit, our team opted for a blend of both deep and light hues, including White Coffee, Floral White, Booger Buster, Granite Gray, and Black, to create a memorable and eye-catching appearance. While White Coffee and Floral White imbue a sense of trendiness and sophistication into the brand, Booger Buster brings a playful and unexpected burst of color. Finally, the subtle additions of Granite Gray and Black add a layer of depth and contrast, amplifying the already impressive palette with bold and dramatic effects.
OUTCOME
The music happened!
Our team went the extra mile striving to develop a dynamic and compelling brand identity that met the market’s demands. By conducting extensive industry research, we formulated a brand strategy that was both contemporary and fresh, blending street-style and retro influences, a high-contrast color palette, and powerful Whyte & Dynamit fonts. These elements served as the cornerstone of our comprehensive brand book, allowing us to create a distinctive and innovative identity for Mixmo.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.
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The main goal of our client was to build a patient-friendly platform with a positive and stress-free approach. As not every person is a tech guru, it was also crucial to simplify the website’s functionality, creating an intuitive interface with different languages available. Besides, the client put a strong emphasis on data security, as sensitive information about patients’ health must always remain confidential.
Technologies used
To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:
- 01Through the simple page with a brief registration form and an image of a unit’s exterior.
- 01Through the simple page with a brief registration form and an image of a unit’s exterior.
To verify various hypotheses and to better understand what users wanted, the client conducted A/B testing and, based on this analysis, generated various tasks for us to implement. Some users were directed to the unaltered version of the site, and some would see the new one. One of the intriguing cases involved the testing of website registration methods:
Results in numbers
Once we had developed the configurator and Mighty Buildings concluded the lengthy closed beta testing, they launched their product publicly, raising $40 Million in Series B Funding. And they haven’t stopped there — during the subsequent funding campaigns, they’ve raised more than $100M from leading investors, including Khosla Ventures and Arctern Ventures.
- $40M
Raised in series B Funding - $40M
Raised in series B Funding - $40M
Raised in series B Funding
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Problem
The primary objective was to establish a brand image that positions Mixmo as a prominent player in the market. Besides, we were tasked with conveying a sense of belonging and inclusivity among songwriters, producers, and music enthusiasts. Overall, our goal was to design a unique and rebellious brand image that stood out from typical corporate entities.
Solution
To create a brand that would meet all client’s objectives, we conducted thorough research of the market and competition. After identifying the most effective solutions on the market, our team developed a comprehensive brand strategy, which primarily featured a fresh and edgy visual identity that incorporated retro and street-style elements, as requested by the client.
Redux and Redux-saga
To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.
The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga
Redux and Redux-saga
To handle data management, we employed Redux and Redux-saga. The Redux library helps us manage the state of the application in a centralized and predictable manner, while Redux-saga enables us to manage and test side-effects such as data fetching and backend communication.
The combination of these libraries has allowed us to create a robust and maintainable front-end that is capable of handling large amounts of data and state changes.Redux and Redux-saga
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