White label SEO services

Initial consultation & SEO audit

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Conducting an initial consultation and detailed SEO audit to assess your client’s current website performance and identify opportunities for improvement.

Understanding client goals

• Setting business objectives: Defining your clients’ goals and target audience to ensure SEO strategies align with their overall marketing plan.
• Assessing website performance: Conducting a detailed audit of your client’s website to evaluate current SEO standings and key improvement areas.
• Identifying competitors: Analyzing competitors’ SEO strategies to pinpoint gaps and opportunities for your clients to gain a competitive edge.
• Reviewing analytics data: Examining existing analytics to understand traffic patterns, conversion rates, and search engine performance.

Creating an audit report

• Summarizing SEO audit findings: Compiling the results of the SEO audit into a comprehensive report that highlights key areas for improvement.
• Listing technical issues: Identifying technical problems like slow loading times or broken links that hinder SEO performance.
• Highlighting content gaps: Identifying missing or under-optimized content that could improve rankings and user engagement.
• Recommending initial optimizations: Providing actionable suggestions for quick SEO wins based on audit results.

SEO strategy development

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Creating a customized SEO strategy based on research and your client’s goals to boost search visibility and drive long-term traffic growth.

Setting SEO goals

• Defining clear SEO goals: Establishing specific, measurable goals that your clients can achieve within a set timeline.
• Prioritizing keywords: Selecting high-value keywords that align with your client’s business and industry to focus on during optimization.
• Determining target audience: Identifying the demographics and search behaviors of your client’s target audience to inform content creation.
• Planning local vs. global focus: Deciding whether to prioritize local, national, or international SEO efforts based on your client’s business needs.

Creating an SEO roadmap

• Building a keyword strategy: Crafting a targeted keyword strategy that supports both short-term wins and long-term growth.
• Developing content plans: Outlining content topics and formats that align with the keyword strategy and boost user engagement.
• Setting KPIs: Defining key performance indicators (KPIs) such as traffic, rankings, and conversions to measure SEO success.
• Allocating resources: Ensuring the necessary tools and team members are available to execute the SEO strategy effectively.

SEO strategy implementation

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Implementing the SEO strategy with on-page, off-page, and technical optimizations, improving your clients’ website rankings and user experience.

On-page SEO optimization

• Updating meta tags: Optimizing meta titles, descriptions, and headers to improve search engine understanding of website content.
• Improving website structure: Enhancing the internal linking structure to ensure search engines can crawl and index important pages.
• Optimizing images: Reducing image file sizes and adding relevant alt text to improve website speed and accessibility.
• Enhancing mobile-friendliness: Ensuring the website is fully optimized for mobile users, a key ranking factor for search engines.

Off-page SEO efforts

• Building backlinks: Acquiring high-quality backlinks from reputable sources to boost your clients’ domain authority and rankings.
• Promoting content: Sharing optimized content across various platforms to increase visibility and drive traffic to your clients’ websites.
• Monitoring social signals: Tracking social media engagement to gauge its influence on your clients’ SEO performance.
• Tracking brand mentions: Keeping an eye on mentions of your client’s brands to build trust and authority through online reputation management.

SEO performance monitoring & reporting

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Tracking SEO performance with ongoing monitoring, and providing regular reports to ensure your clients’ strategies are driving measurable results.

Monitoring SEO metrics

• Tracking keyword rankings: Regularly monitoring keyword rankings to assess the effectiveness of your clients’ SEO efforts.
• Analyzing traffic sources: Identifying where your clients’ website traffic is coming from to refine SEO and marketing strategies.
• Measuring conversion rates: Monitoring how SEO efforts impact your clients’ conversions, ensuring the right users are being targeted.
• Checking site health: Regularly reviewing site speed, uptime, and crawl errors to maintain technical SEO performance.

Reporting results

• Creating performance reports: Generating detailed SEO reports that highlight improvements in traffic, rankings, and conversions.
• Communicating with clients: Presenting SEO performance insights to clients, explaining progress, and discussing next steps.
• Highlighting successes: Pointing out key successes and how they contribute to overall business growth and visibility.
• Recommending adjustments: Offering suggestions for refining SEO tactics based on performance data and emerging trends.

SEO tactic optimization

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Refining SEO tactics over time to adapt to algorithm changes and evolving business needs, ensuring your clients’ continued search visibility.

Analyzing algorithm updates

• Staying informed on updates: Regularly monitoring search engine algorithm changes that could impact your clients’ rankings.
• Adjusting keyword strategies: Tweaking keyword focus based on shifts in search engine algorithms and user search behavior.
• Adapting content strategy: Modifying content strategies to align with the latest trends and algorithmic changes.
• Revisiting technical SEO: Reviewing and refining technical SEO elements to ensure they remain aligned with best practices.

Refining tactics

• Optimizing link-building: Continuously improving backlink acquisition strategies to strengthen your clients’ domain authority.
• A/B testing content: Testing different versions of content to identify which formats, keywords, and structures work best.
• Reassessing competitors: Regularly monitoring competitors’ SEO tactics to adjust and stay ahead in the rankings.
• Re-optimizing high-value pages: Refreshing important website pages to maintain or improve rankings for competitive keywords.

Ongoing support

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Providing ongoing SEO support to address challenges, answer questions, and optimize strategies for your clients’ sustained success.

Providing SEO updates

• Keeping clients informed: Regularly updating your clients on changes to SEO strategies and tactics based on data and industry shifts.
• Offering advice: Providing ongoing recommendations for SEO improvements, helping clients stay competitive.
• Answering client questions: Offering dedicated support to address client queries and guide them through any challenges.
• Adjusting timelines: Revisiting timelines and expectations to account for ongoing SEO work and progress.

Ensuring continuous improvements

• Monitoring user experience: Keeping a close watch on user behavior to identify potential areas for UX and SEO enhancement.
• Reviewing content performance: Assessing the performance of optimized content and making tweaks for further improvement.
• Tracking long-term SEO results: Continuously monitoring SEO metrics to ensure sustained success over time.
• Implementing new tools: Introducing the latest SEO tools and technologies to further enhance performance and reporting.

Review & strategy updates

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Reviewing performance regularly and updating the SEO strategy as needed, keeping your clients’ websites optimized for evolving trends and algorithms.

Reviewing overall performance

• Assessing SEO progress: Conducting a full review of the SEO strategy’s impact on rankings, traffic, and conversions over a set period.
• Highlighting key achievements: Identifying major wins in visibility, traffic, and keyword rankings that have contributed to business success.
• Identifying challenges: Pinpointing obstacles or areas where the SEO strategy hasn’t performed as expected and why.
• Reviewing industry trends: Staying updated on trends and developments within the industry to inform future strategy updates.

Updating SEO strategy

• Revising keyword focus: Adjusting keyword strategies based on current trends, business goals, and search behavior changes.
• Refining content plans: Updating content strategies to include new topics and formats that align with business needs.
• Revisiting technical SEO: Assessing and improving technical aspects like site speed and structure to support better rankings.‍
• Setting new KPIs: Establishing fresh goals and KPIs to track progress and continue driving SEO success for your clients.